The Decorative Arts category includes subcategories such as Accessories, Architectural, Art Glass, Crystal, Americana, Boxes, Caddies, Bronze, Sculpture, Fine Linens & Textiles, Inkwells, Writing etc. Reproductions, fakes, copies or poor quality is not acceptable. Only if it is of true period can the item be listed as such. Additional specific requirements are listed.

 

• Primitives
  Collection of museum quality artifacts or highly sought items from earlier cultures. Belonging to an early stage of technical development; characterized by simplicity and (often) crudeness and often looks child like.. A subjective label used to imply that one thing is less "sophisticated" or less "advanced" than some other thing.
   

 

Fine Art representing local, national and international artists of all periods. Reproductions, fakes, copies or poor quality art is not acceptable in this category. Only original works and prints, traditional paintings, impressionistic oils, abstract watercolors, mixed media, contemporary & spiritually inspired art. Art must be represented for what it is, for example; in the manner of, in the style of or by the original artist.

• Religious Art
  Art that depicts biblical themes including iconic art.

• Miniatures
  Paintings in which the figures are painted on a small scale..

• Contemporary
  Artistic work from the present era that uses the current practices and styles of its discipline including oil paintings. (post 1940)

 

Furniture is the collective term for the movable objects which support the human body (seating furniture and beds), provide storage, and hold objects on horizontal surfaces above the ground.

 

Furniture that is mass produced, readily available or of poor quality is not acceptable in this category.

 

Sterling Silver has long been valued as a precious metal and used in currency, ornaments and jewelry, as well as utensils. It is an alloy of silver containing 92.5% pure silver (minimum fineness is 925) and 7.5% other metals, usually copper. Silverplate is Base metal, usually nickel silver or brass coated with pure silver by electroplating. If a piece of silver is large and heavy, with ornate designs or engraving, it could be an 18th century or early 19th century piece. It may be sterling silver, but it is more likely to be an example of Victorian silver plate. Victorian silver plate was made from either copper or a white metal called Britannia, which was electrically coated with a thin layer of silver. Silverplate was introduced in 1840.

 

Silver must be represented for what it is. For example; Antique French Sterling Silver Centerpiece. (show an image of the hallmark and include in your description). Victorian silver plate centerpiece.

 

Silver items that is readily available or of poor quality is not acceptable in this category.

 

A luxury good is classified as any item at the highest end of the market in terms of quality and price. A luxury item is typically expensive and hard to obtain. Below is content for luxury categories. Luxury items can be newer or vintage but must contain a well recognized designer name. Items must always be in good to excellent condition. Reproductions, fakes, copies is not acceptable in this category.

 

Examples of Luxury Goods include: Cartier, Chanel, Louis Vuitton, Gucci, Christian Dior, Hermes

 

Malleries is a pre-screened Mall site that is committed to our rigid zero-tolerance counterfeit policy. Our goal is to maintain the highest quality standards providing our shop owners with a reputable venue to sell their authentic Luxury Goods. In addition to our listing policies Luxury Dealers must

1. Complete our Luxury Dealer application.
2. Every single item is Authentic or has been authenticated by an expert in this field.
3. Possesses a very strict anti-counterfeit philosophy.
4. Must verify a high customer satisfaction record via eBay, private web site or a brick and mortar store.
5. Must follow Item Listing Policies, click here.  

 

Categories are classified into Mall categories and shop categories. Mall categories are generalized pre-selected categories. Shop categories are specific categories written by each shop owner individually and appear in the shop only.

2. Shop Categories
   Shop categories should be should be short and to the point and specific to the type of items that be listed within it.
    
   Repeated keywords, punctuations, symbols or all capital letters, misspelled words are not acceptable.
    
   A lengthy category names is visually difficult to read and only confuse your clients. It is advised that your categories names do not move beyond the first line, a maximum of 20 characters. Categories names that move to a 3rd line is not acceptable.

Your Item Title is an opportunity to capture the interest of customers at the same time it is the most important Search Engine Optimization factor. Writing a good item titles using important keywords relevant to your item listing is important to targeted customers finding your item on the search engines.

1. An item shall not be listed more than once.

   Relevant Item Titles: It is essential to write good item titles. A good item title in combination with a good item description will increase your search engine ranking. Item titles should always use compelling keywords or key phrases that is relevant to the item listed. For more information on writing good item titles click here.
   
   For shop owners who list on other online venues it is important not to duplicate the title. Change the title or include other important keywords.
    
2. Keyword Spamming: Keyword spam is the excessive repetition of keywords on a page and may raise a red flag to search engines. In particular, Google has been known to de-list sites employing this technique or lower the ranking of sites that do this. To prevent spamming you are limited to 64 characters in your item title.
    
3. Spelling & Grammar: Misspelled words appear unprofessional. Proofread your listing and check for misspelled words.
    
4. Punctuations, Capitals Letters & Symbols: Don't fill your title with punctuations, symbols or all capital letters to draw attention to your listing. For example, a question mark to indicate that it is possibly is not an acceptable item title. (Sevres?). Text written solely in capital letters appears unprofessional, is tiring on the eyes and detracts from the reading experience, even on a subliminal level. If you're looking to attract serious buyers, a few well-chosen words and terms will work every time.

The item sub-title is for emphasis important key information about your item. Please read below for more information

1. Keyword Spamming: Keyword spam is the excessive repetition of keywords. Word/s that are repeated too often may raise a red flag to search engines. In particular, Google has been known to de-list sites employing this technique, and their indexing algorithm specifically lowers the ranking of sites that do this.
    
2. Character Limit: To prevent keyword spamming, the sub-title only allows up to 35 characters. Text after 35 will not be displayed on the item page.
    

Write informative item description. Items with a good description has a better chance of being found and sold. State exactly what it is, what it's made of, and who made it. What makes your item special? What are the special features? Include hallmarks, makers mark, provenance if known, historical significance. What is the purpose of the item. Also include a condition report and item measurements. This is your opportunity to successfully sell your item. Include as much information as possible. More details help your buyer to make an informed purchase, and will give you an advantage over sellers who don't provide enough information.

 

1. Relevant Content: The item description should tell the reader about the item.
    
2. Condition Report: Your item listings must contain information about the condition.
    
3. Keyword Spamming: Important keywords should also be used in the item description but not copied exactly as it is written in the title. Mix the words up within your description. Keyword spam is the excessive repetition of keywords on a page. Word/s that are repeated too often may raise a red flag to search engines. In particular, Google has been known to de-list sites employing this technique, and their indexing algorithm specifically lowers the ranking of sites that do this.
    
4. Links In Descriptions: Items that containing links in the description will be placed in the backroom immediately.
    
5. Other: Text color must comply with Malleries standards, neon colors for example is not acceptable. Blinking text, scripts will be removed.
   
   All capitals should not be used. Capitalize the first letter of a word, but leave the rest lower case. This is a form of (implied) yelling on the internet .
    

1. Item List Price: All items within your shop must have a price. Items without price or listed as $0.00 will be placed in the backroom. The shop owner will be notified by email. When an item is sold and the shop owner opts to keep the item displayed in their shop the price must remain at the actual sold price. Items that do not show a price or if the price is deemed an unrealistic selling price, the item will be placed in the backroom.

Good images of your item is the most powerful selling tool on the Internet. Buyers are unable to touch or feel the item that you list for sale and depend on good images when determining its purchase.

At the same time good item images is an important part of your business image and shows your potential clients or customers that you're worthy of their trust and ultimately their business. Sellers who take the time to take good pictures and present them carefully reassures the buyers are more likely to go to the trouble of providing good customer service, and buyers know this, at least on a subconscious level. It is important to list your item with many images that are clear, different views including hallmarks, makers mark, signatures and item flaws.

Item images that do not meet the quality standard are as follows:

 

1. Actual Item: Item images must be actual pictures of the "actual" item for sale. Images taken from the Internet and displayed as your own item is not acceptable.
    
2. Images: All Images must be crisp, clear and denote an overall professional appearance at all times. Any photograph that is blurred or does not meet our standards of photography will be automatically placed in the back room without prior notice. Once the image is corrected it may be re-listed with no additional fees charged. 
    
3. Image Backgrounds: Images must be free from distractive or cluttered backgrounds. Do not use backgrounds using distracting colors. Do not use borders.
    
4. Exposure & Contrast: Good Item images should not be underexposed (too dark) or overexposed (too light). When photographing your item attempt to give the image a sense of dimension by using good light placement. For example; placing your main light at higher than the item and at 45 degree angle in reference to the item. Avoid using images that have too much contrast i.e. harsh shadows or too flat.
    
5. Image Color Cast: Proper camera white balance take into account the "color temperature" of a light source. For example taking photographs in the shade will give your item a blue color cast and will not render the item its true color. Incorrect settings can create unsightly blue, orange, pink or even green color casts. Images with the previously mentioned color cast is not acceptable.
    
6. Hallmarks, Makers Mark, Signatures: A sharp clear image of hallmarks, makers mark or a signature.
    
7. Group Image: The primary image is the image that is displayed throughout the Malleries and is the larger image on the item page. While it is acceptable to show an item grouping in your secondary or last image, a group image is not acceptable as your primary image. If items in a group image is not included in the listed price, the image must specifically state Each sold separately.
    
8. Symbols: Use of symbols or arrows implies that the seller is unprofessional. Images with excessive use of arrows is not acceptable.
    
9. Other: Contact information such as domain name, email address or phone numbers are not acceptable. Items that include item images that show contact information will be placed in the backroom.
    
10. Other: Body parts in item images are not acceptable. Items that do not comply with this policy will be placed in the backroom.
     
11. Other: Image borders can be no wider than 1px in width. In addition the border color must be approved. Items that do not comply with this policy will be placed in the backroom.

The images below refer to the main image (or your first image in your item listing). Secondary images are for the purpose of showing close-ups or different views of the item.

Good images of your item is the most powerful selling tool on the Internet. Buyers are unable to touch or feel the item that you list for sale and depend on good images when determining its purchase. We can not stress enough the importance of good professional images. For more information read below.

		What makes an image professional? Lighting: Good lighting with good contrast. Angle: When taking an item picture most people will stand and point the camera downward toward the item. Instead, get to the same level as the item.   Background: Image backgrounds should be uncluttered and the focus should be on the item. After taking your pictures look at the results carefully. Can you tell that you are using the kitchen counter / wall as your backdrop? The examples the items use photographic backdrop paper available at a local or online photography store. Other suggestions are to search eBay for Muslim Backdrops   Space: Good spacing around the image is very important. Look at the images on the left. Which one appears more professional? Note how Example A shows a image where the item is cropped to tight then notice how the image to the right of image A has space on all sides. For good placement of an item, imagine a tic tac toe board and crop the image so the item sits in the lower 2/3rds and a very slight off center. Use a good photo editing program such as Photoshop.
		What makes an image look unprofessional? Bad item images can actually devalue your item. With a little understanding and adjustments you can improve your images greatly. Read below to view typical problems: Example A: The image is cropped too tight even cutting off the top of the vase. Compare the item to the vase shown above.   Example B: Again this item is cropped too tightly. It is cropped where there is too much space to the right.   Example C: In this example you have an image that has a pink background. Have you ever noticed how pictures taken with a room light has a yellow cast, images taken on a cloudy day have a blue cast. This is due to camera settings that are not set up for the lighting conditions.. Important: An image with improper color cast will also change the color of the colors of the item. You may end up with a customer who is not satisfied because they thought the item had burgundy rather than red.   Other: Dust or dirt on background, hands holding an image, blurry images, harsh lighting, pink or blue color cast.

Depending on the type of shop you have selected (ie Business Account or E-Commerce Account), your shop includes html pages. These pages are to allow a shop owner name branding. For example: The home page is considered the window dressing of your shop. It is important to introduce your shop via text for search engine purposes but also allows a shop owner to include photographs.

 

 

Outbound links are prohibited. Inbound links are acceptable only in the normal fashion. More information below.

 

2. Outbound Links
   Display of Website information is prohibited: You are not permitted to display a website URL or email address, anywhere in your listing (text or images). Violators of this policy are subject to membership review.
    

 

Malleries reserve the right to refuse service to anyone, to reject any Seller membership applications. We also reserve the right to discontinue existing service to any Seller at our sole discretion. Unprofessional conduct or practices, buyer complaints, and other issues which considered to be disruptive to the business and reputation of our Site..

Violations of our policy may result in a range of actions, including account suspension. We may, at our sole discretion, restrict or terminate your access to your shop administration and to any Seller, upon your breach of any of the above policies. Previous violations will be considered. If your sellers account has been canceled we do not forfeit fees paid. In most cases the following procedure will apply.

• Notice 2
  If If a shop owner continues to disregard a policy or the discrepancy is not corrected / continued violation of policy, the shop owner will receive a second notification.
  
  
• Notice 3
  Notification that your account has been placed under suspension and no longer viewable by the public.
  

All fees are quoted in U.S. Dollars. All shop owners are required to keep a valid credit card on file. When signing up for a shop the applicant is required to pay an application fee in the amount stated on the sellers page. If collection fails the shop administration will not be accessible. All fees and applicable taxes associated are charged on the 1st - 3rd of each month. If collection of payment fails or your account is past due a $25 late fee will be accessed in addition to monies owed. If after the 15th of the month, shops who are not current will be placed under review (not viewable by the public). We may collect fees owed using other collection mechanisms. (This includes charging other payment methods on file with us, retaining collection agencies and legal counsel, and for accounts over 180 days past due). If a shop is placed under suspension due to non payment or violation of policy the shop owner is required to go through the opening process including paying opening shop fee.